Hales Powersports – Brand Revitalization & Digital Expansion
Logo Design
Hales Powersports sought a dynamic logo to embody their passion for boating and commitment to quality service. I crafted a modern, sleek emblem that captures the essence of their brand, ensuring versatility across digital and print mediums.
Website Development
To establish a strong online presence, I designed and developed a responsive website for Hales Powersports. The site features:
User-Centric Navigation: Simplified menus for easy access to services and contact information.
Service Highlights: Detailed sections outlining offerings like oil changes, tune-ups, diagnostics, and winterization.
Testimonials: Integrated customer reviews to build trust and credibility.
Mobile Optimization: Ensured seamless experience across devices.
This digital platform effectively showcases their services and facilitates customer engagement.
Check out the full site here!
A quick scroll through the home page for the Hales Powersports website.
Facebook Advertising Campaign
To support seasonal business needs, I launched a Facebook ad campaign focused specifically on promoting Hales Powersports' winterization services. The goal was to boost awareness before colder weather hit and drive early bookings.
What I did:
Ad Creative: Designed bold, visually clear graphics emphasizing winterization services and limited-time availability
Targeting: Focused on local boat owners and recreational vehicle users in the Tuscaloosa and Northport area
Messaging: Highlighted the importance of prepping boats before winter and the convenience of booking with Hales
Optimization: Monitored campaign performance and adjusted targeting and budget to maintain strong reach and engagement
Result: The campaign increased local awareness and helped generate early inquiries and appointments for winterization services.
Check out some of the creatives below.
“Ty did an outstanding job managing Facebook ads for my business! He also built a professional website and helped me rank at the top of Google My Business results. Highly recommend his expertise!”
— Keatin Hales, Hales Powersports