Website Redesign for Enhanced SEO

Zinsmeister Construction, a concrete and excavation company, needed a website that could do more — rank better in search and convert more visitors into leads — without losing the feel of a trusted, local family business.

I redesigned the site with a focus on:

• Content Expansion: Built out detailed service pages (like stamped concrete, excavation, spray textures, and more) to improve organic rankings and support paid search.

• Keyword Integration: Wrote new content with SEO best practices in mind to help the site rank for high-intent local keywords.

• Trust & Transparency: Included real project examples throughout the site to give potential customers a better understanding of the quality and scope of their work.

• Family-Owned Feel: Maintained a warm, straightforward tone and layout that reflects Zinsmeister’s reputation as a reliable, family-run business.

The redesign elevated both visibility and credibility — helping the company show up in more searches and connect more authentically with local customers.

Check out their full site here!